Chapter 8 of Howard's Design to Thrive brings up a good point about the inherent nature of technology and social networks as ever-changing and transforming, and what this means for the future. He compares the current inflated focus on social media to the dot com bubble at the start of the millennium and mentions that a similar "social network apocalypse" could be around the corner. This is something I've thought a lot about as a social media user. On the one hand, more and more aspects of daily life are integrating social media tools as a means to make everything "easier", more accessible, more intuitive, etc. I can share Spotify music playlists with friends on Facebook, which they can quickly adopt and take with them on the go in a matter of seconds — the modern day version of recording a song off the radio onto your 8-track tape and handing it to your buddy at school on Monday. In this example, it's hard to see how the popularity or reliance on social networking would waiver anytime soon. However, on this topic, I also think about the overwhelming nature of the industry and how too much integration or too much involvement can actually turn someone off from the technologies altogether. Friends are often complaining about the lack of privacy on today's social networking sites and the internet in general. The fact that you can search someone's name and find out not only where they live, their age, etc., but you can find out who their friends are, what they're eating for dinner, and what stores they shop at. In this sense, it's easy to understand the potential for the whole concept to just implode on itself in a matter of years. Furthermore, the knowledge that these technologies are constantly developing and changing makes it hard to ignore the possibility that social networks could soon be a thing of the past. I can imagine now saying to my kids, "When I was your age, we had to log in with a username and password that we typed into a keyboard...". It seems like the possibilities are endless for future ways that humans will interact with one another, as as Howard notes, while technology changes rapidly, people don't — kind of a scary thought.